For your consideration

These facts say it all.

  • You’re 1 ½ times more likely to be killed in a collision as a pedestrian than you are as a passenger in a vehicle.

  • Our roads are getting safer … for everyone but pedestrians. On average, pedestrian injuries and fatalities are going up by 5% annually.

  • ‘Vulnerable road users’ – that’s pedestrians, cyclists, and motorcyclists – make up half of all road traffic deaths.

  • On average, there is one crash-related pedestrian death every 2 hours and a pedestrian injury every 8 minutes.

  • In Canada and the U.S., pedestrians account for almost a quarter of all road deaths.

  • Over a quarter of all pedestrian vehicle collision result from left-hand turning vehicles.

  • Most dangerous time of day? Almost a third of all pedestrian fatalities occur within just three hours: between 3pm and 6pm.

  • Wearing white at night won’t save you. Reflectivity considerably improves your chances of being seen. Clothing with new state-of-the-art retroflectivity further enhances visibility by gathering and returning light to its source, e.g. headlights.